Creem, November 1977: Difference between revisions
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<center>< | <center>''' Letter From Britain </center> | ||
<center><h3> Aiming For The Heart </h3></center> | |||
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Simon Frith</center> | <center> Simon Frith </center> | ||
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I often wonder whether '' | I often wonder whether ''Creem'' would read any different if it was devoted to the hip doings of, say, chartered accountants. When you've read one rock star interview you've read them all and what you've read is the game-plan of another well-organized professional marking up each gig, each record, each conversation even, in his little book of profits and loss. ''Creem's'' Profiles aren't so funny anymore. | ||
In the old days it was all so much easier. The point of the interview was to make the star sound like a good date, and the interviewer just had to be his mother — playing on his good points, tactful about his bad ones, helpful with hints about his diet and tastes in movies. The loyal reader could handle an evening out with every star in the Top 20 and all at once if necessary. | In the old days it was all so much easier. The point of the interview was to make the star sound like a good date, and the interviewer just had to be his mother — playing on his good points, tactful about his bad ones, helpful with hints about his diet and tastes in movies. The loyal reader could handle an evening out with every star in the Top 20 and all at once if necessary. | ||
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I wasn't going to write about punks ever again but the product is still pouring out and the problem of winnowing the chaff from the grain has become urgent. I don't get much help from my ears (it all sounds the same to me) and interviews are no solution, that's for sure. That leaves only two answers: politics and the market. | I wasn't going to write about punks ever again but the product is still pouring out and the problem of winnowing the chaff from the grain has become urgent. I don't get much help from my ears (it all sounds the same to me) and interviews are no solution, that's for sure. That leaves only two answers: politics and the market. | ||
The reason why 1977 is the best rock year since 1968 is politics. The punk rockers have got the politicos down from their dogma like nothing else since those days when even '' | The reason why 1977 is the best rock year since 1968 is politics. The punk rockers have got the politicos down from their dogma like nothing else since those days when even ''Creem'' was a radical mag and it's movement vs. groovement time all over again. Go to a punk gig and it takes an hour to work out whether the inky fanzine thrust into your hands and bestooned with Rotten pictures and Clash captions is the product of a) the Communist Party; b) Malcolm McLaren's office; c) Stiff Records; d), e), f), g), h) one of a variety of Trotskyist sects. Not that it makes much difference. This autumn's Right To Work March will feature punk gigs along the way and on the telly last week six solemn local councillors were trounced in constitutional debate by a quartet of hard kids called, appropriately enough, The Worst. In this context it is clear, I'm sorry to say, that part of the reason for Elvis C's great appeal is a gently reactionary sigh of relief — thank god for a singer who still remembers what 1970s rock is supposed to be about: pimples and someone else screwing the girl upstairs. | ||
Still what the politicos never realise (and why their punk efforts are futile, really) is that in pop, POWER = POPULARITY. The market rules and anyone who never figured disco as the real recruiting ground doesn't deserve to change the system anyway. What's going to matter in the next six months is the top 20 and all the punk LPs are pointless. They haven't got more than one worthwhile song apiece anyway and they don't give the market a chance to operate its wisdom. Its most recent blessing has been cast on [[the Jam]], who represent motherhood, apple pie, and [[the Who]], none of which are much good to anyone anymore. so my heart has not been filled with joy. I'm waiting for the new single from [[ABBA]]. They, at least, know how this whole thing adds up. | Still what the politicos never realise (and why their punk efforts are futile, really) is that in pop, POWER = POPULARITY. The market rules and anyone who never figured disco as the real recruiting ground doesn't deserve to change the system anyway. What's going to matter in the next six months is the top 20 and all the punk LPs are pointless. They haven't got more than one worthwhile song apiece anyway and they don't give the market a chance to operate its wisdom. Its most recent blessing has been cast on [[the Jam]], who represent motherhood, apple pie, and [[the Who]], none of which are much good to anyone anymore. so my heart has not been filled with joy. I'm waiting for the new single from [[ABBA]]. They, at least, know how this whole thing adds up. | ||
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[[image:1977-11-00 Creem page 46.jpg| | [[image:1977-11-00 Creem page 46.jpg|x300px]] | ||
<br><small>Page scan.</small><br> | <br><small>Page scan.</small><br> | ||
Revision as of 03:01, 6 October 2013
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